Google Merchant Center violations fall into two categories: item-level disapprovals (specific products are disapproved but your account stays active) and account-level suspensions (your entire account is suspended). The fix process differs for each.
Item disapprovals appear in the Diagnostics tab of your Merchant Center account. Each disapproved item shows the specific policy it violates. Common item-level issues include: price mismatch between feed and website, missing required attributes (GTIN, brand, condition), prohibited product categories, and image quality issues.
Fix the specific issue on each disapproved item, update your feed, and resubmit. Most item disapprovals resolve within 24 to 48 hours after the feed is reprocessed.
Account suspensions are more serious. The notification appears in your Merchant Center account header and via email. Common causes include: misrepresentation of yourself, your business, or your products; circumventing systems (previous suspensions, ban evasion); prohibited content; and unacceptable business practices.
After fixing the underlying issues, submit a reinstatement request through the Account Issues tab in Merchant Center. Your request must specifically address the violation that caused the suspension, describe what changes you made, and provide evidence where possible (screenshots, updated policy pages).
Generic reinstatement requests are routinely rejected. Google reviewers look for acknowledgment of the specific issue and concrete evidence of the fix.
The GMCSuspension.com audit checks your store against 52 policy requirements before you submit a reinstatement request. It identifies the specific issues Google is likely reviewing and generates a targeted reinstatement request. This significantly improves first-submission success rates compared to generic requests.