Google Merchant Center Merchant Promotions Guide

Merchant Promotions let you display special offers directly in your Google Shopping ads: sale badges, percentage discounts, free shipping callouts, and buy-one-get-one deals. Shoppers see the promotion before they click, which increases click-through rates and conversion quality.

How to Enable Merchant Promotions

Merchant Promotions is not enabled by default. Go to your Merchant Center account, click the tools icon, and look for Promotions under the Shopping ads section. If you do not see it, request access through the interest form inside your account. Approval usually takes one to three business days.

Creating a Promotion

Navigate to Marketing, then Promotions, and click the plus button. Select your target country and language first. Then choose your promotion type: generic promotion, amount off, percent off, or free gift. Enter your discount value, the minimum order value if applicable, and the promotion code if required.

Set your start and end dates accurately. Promotions run in real time, so a wrong end date can keep a sale active past its intended window. Leave at least 24 hours for Google to review before the promotion should go live.

Filtering Products With Product Applicability

You can apply a promotion to all products or filter to a subset. Use custom labels in your feed to group promotional products, then filter by those labels in the promotion setup. This gives you precise control without building separate feeds.

Common Disapproval Reasons

Promotions get disapproved for vague language, missing minimum requirements on a promo code, or mismatched prices between your site and the promotion. Always verify that the discounted price in your feed matches the checkout price on your landing page.