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Poland Google Merchant Center Suspended: Fix Guide 2026

Poland is one of Central Europe's most active e-commerce markets, with strong consumer protection enforcement and specific legal requirements for online merchants. If your Polish GMC account is suspended, the causes are usually one of a small number of well-defined compliance gaps: VAT-inclusive PLN pricing, Polish-language policy pages, the statutory withdrawal right, or GDPR consent.

Key Causes and Fixes

1. VAT Not Included in PLN Prices

Polish consumer law requires that prices shown to consumers include VAT (podatek od towarow i uslug, PTU). The standard Polish VAT rate is 23%. Poland uses PLN (Polish zloty) as its currency. A common issue for non-Polish merchants is submitting prices in EUR rather than PLN, or submitting PLN prices that exclude VAT. Fix: configure your feed to submit PLN prices with VAT included and set your website to show PLN prices with VAT to Polish visitors.

2. Missing Polish-Language Policy Pages

Google expects your website to be genuinely accessible to the consumers you serve. Key policy pages must be in Polish: regulamin (general terms and conditions), polityka prywatnosci (privacy policy), polityka plikow cookie (cookie policy), and polityka zwrotow or prawo odstapienia (returns and withdrawal policy). English-only policy pages on a Polish-language store are treated as a transparency failure.

3. Prawo do Odstapienia od Umowy (Right of Withdrawal)

Articles 27-38 of the Ustawa o prawach konsumenta give online shoppers a 14-day prawo do odstapienia od umowy (right of withdrawal) from distance purchases. Your website must have a dedicated page explaining this right and a wzor formularza odstapienia od umowy (model withdrawal form) that customers can use. The withdrawal page must be in Polish and clearly state the 14-day window, the return process, and who bears return shipping costs.

4. GDPR and UODO Cookie Consent Requirements

Poland's Urzad Ochrony Danych Osobowych (UODO) enforces GDPR. Cookie consent in Poland follows the standard EU GDPR framework: users must actively consent to non-essential cookies, the consent option must be as easy as the refusal option, and pre-ticked boxes are prohibited. Your polityka prywatnosci must be in Polish and must cover all data processing with the legal basis under GDPR Article 6. Google checks that your site does not load advertising or analytics tracking before consent is given.

5. Business Identity and NIP/REGON Display

Polish businesses are identified by their NIP (Numer Identyfikacji Podatkowej) and REGON. Commercial Polish websites are expected to display the NIP at minimum in the footer or on the contact page. Your business name and address in GMC should match your KRS registration for limited liability companies or your CEIDG record for sole traders.

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Fix and Appeal Steps

  1. Update all feed and website prices to be VAT-inclusive (23% standard rate) in PLN.
  2. Ensure your feed submits prices in PLN, not EUR, for Polish campaigns.
  3. Create or update Polish-language versions of your regulamin, polityka prywatnosci, and polityka plikow cookie.
  4. Add a prawo do odstapienia od umowy page with the wzor formularza odstapienia in Polish. Link from footer.
  5. Implement a GDPR-compliant cookie consent tool. Configure marketing tags to be consent-gated.
  6. Display your NIP (and REGON if applicable) in your site footer or on the contact page.
  7. Verify that your GMC business name and address match your KRS or CEIDG registration.
  8. Request a Google re-crawl via Search Console.
  9. Submit your reinstatement appeal with factual documentation of each change made.

FAQ

Why was my Polish Google Merchant Center account suspended?

Polish GMC suspensions commonly result from VAT not included in PLN prices, missing Polish-language policy pages, inadequate prawo do odstapienia notice, GDPR non-compliance under the UODO, or business identity information that does not match Polish company registry records.

Do Polish Google Shopping prices need to include VAT?

Yes. Polish consumer law requires that prices shown to consumers include VAT at the applicable rate (23% standard). Feed prices in PLN and website prices must both be VAT-inclusive and must match exactly.

Do I need Polish-language policy pages to sell in Poland?

Yes. Google expects your website to be accessible to the consumers you serve. Your regulamin, polityka prywatnosci, and odstapienie od umowy page must all be in Polish. English-only policy pages on a Polish-language store are treated as a transparency failure.

What is the prawo do odstapienia od umowy and do I need it?

It is the right of withdrawal under Polish consumer law. Online shoppers in Poland have 14 days to withdraw from a distance purchase. Your site must have a dedicated page explaining this right and a wzor formularza odstapienia available in Polish.

Does Poland's UODO affect my Google Merchant Center account?

Indirectly. Poland's UODO enforces GDPR. Google checks that your site has a compliant cookie consent mechanism and a Polish-language privacy policy. Sites that load tracking cookies without proper consent fail Google's transparency requirements and contribute to suspension risk.

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The GMCSuspension tool scans your store against 52+ Google Merchant Center policy requirements and shows you exactly what to fix before you appeal.

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