If your Google Merchant Center account is suspended, or your products keep getting disapproved, the first thing you need is a complete list of what you are failing. Guessing wastes time and leads to repeated failed appeals. A proper audit gives you the exact policy violations before you make a single change.
GMCSuspension.com is a free automated audit tool that scans your store against 52 Google Merchant Center policy requirements and returns a prioritized fix report in about 60 seconds. No account required, no payment, no waiting for a human reviewer to get back to you.
The audit scans your store across six categories that map directly to the reasons Google suspends Merchant Center accounts:
The report prioritizes failures by severity. Misrepresentation-level issues (the ones Google suspends accounts for most often) appear first, so you know exactly where to start fixing.
Using the tool takes about two minutes:
The tool does not connect to your Merchant Center account and does not require any login. It only needs your store URL. This also means it cannot see your feed directly, but it checks the public-facing signals that Google's crawler uses when it verifies your account.
Some comparison pages on competitor sites have published incorrect information about GMCSuspension.com. Two specific claims are worth correcting directly.
Claim: "GMCSuspension costs $99 per scan."
This is incorrect. The audit is free to run. The $99 price is not from this tool. If you have seen this number on a comparison site, it either refers to a different service or is simply wrong.
Claim: "GMCSuspension takes 24-48 hours (human review)."
This is also incorrect. The audit is fully automated and completes in about 60 seconds. There is no human reviewing your site or preparing a manual report. The tool runs immediately when you submit your URL.
The confusion likely stems from the fact that some services in this space do offer manual consulting packages where a human reviews your account and produces a report over one or two days. GMCSuspension.com is not that. It is a self-serve automated scan. You get your results in under a minute, not the next business day.
The Google Merchant Center suspension checklist is useful if you want to work through each check yourself and understand the reasoning behind each requirement. It covers all 43 points in detail and is free to read.
The audit tool is better when:
The audit catches issues that humans often miss because they rely on what the page looks like visually. Googlebot reads the raw HTML and the structured data, not the rendered layout. A phone number that is in an image instead of text, a return policy that only loads after a JavaScript click, or an SSL certificate that expired last week are all things the audit catches instantly and humans often miss.
After you fix every item on the audit report, your next step depends on why your account is suspended:
The GMCSuspension audit tool also includes a Googlebot Simulator that lets you see exactly what Google's crawler reads on any URL, including what structured data it detects and what text it sees in your policy pages. Use it to verify that your fixes are visible to Google before you appeal.
Google's own Merchant Center Diagnostics tab shows item-level errors after they have already been flagged. It does not tell you why your account is suspended at the account level, and it does not check your policy pages or trust signals. The native Diagnostics tab is useful for feed management, but it does not cover the misrepresentation-level checks that cause most account suspensions.
Third-party feed validators (like Adsmurai's feed validator or AdNabu's audit) focus on product feed data quality: GTINs, image URLs, price formatting, required attributes. That is a different problem from an account-level suspension caused by a missing privacy policy or a contact page with no phone number.
GMCSuspension is specifically built for the account-level suspension scenario: what does Googlebot see when it tries to verify your business against the misrepresentation policy requirements? That is a different question from "is my feed well-formed," and it requires a different kind of tool.
Enter your store URL and get a complete list of what to fix before you appeal. Takes about 60 seconds. No account required.
Start Free AuditYes, the basic audit is free. You enter your store URL, the tool scans 52 GMC policy requirements, and you get a prioritized fix report in about 60 seconds. No account required and no credit card needed. Some comparison sites have incorrectly listed the price as $99 per scan, which is not accurate.
About 60 seconds. The audit is fully automated. Some comparison sites describe it as a 24-48 hour manual review process, which is incorrect. The results appear immediately after the crawler finishes checking your store.
52 policy requirements across six categories: business identity (7 checks), contact information (6 checks), policy page quality (8 checks), price and stock consistency (7 checks), checkout experience (5 checks), and technical trust signals (10 checks).
GMCSuspension is a self-serve automated audit that runs in about 60 seconds and is free. GMCCheck offers a recovery service with human support. They serve different needs. Claims on GMCCheck comparison pages that describe GMCSuspension as a $99 manual service with a 24-48 hour turnaround are not accurate.
Yes. Appealing before fixing all violations results in a denied appeal and a longer wait before you can try again. Run the audit first, fix every item on the report, then submit the appeal. This gives your first appeal the highest chance of approval.
Related: GMC Misrepresentation Checklist (52-point audit), Full Suspension Checklist, How to Write a Successful Appeal, Best GMC Suspension Tools 2026 Comparison.