Digital product suspensions split into two distinct categories: eligibility (some digital products cannot be listed on Google Shopping at all) and policy violations (your eligible digital products broke a specific rule). The fix depends entirely on which category you are in. This guide walks through both.
Before doing anything else, you need to identify which type of suspension you have, because the response is completely different. If your account was suspended because you listed ineligible digital products (ebooks, online courses, digital-only music files, standalone PDF downloads), no policy fix will resolve it. The products themselves are not allowed on Google Shopping. If your account was suspended for policy violations while selling an eligible digital product (software with a license key, digital gift cards, app subscriptions), you have a fixable compliance problem.
Read your suspension email carefully. Eligibility-based suspensions reference "unsupported product type" or "ineligible products." Policy violations reference misrepresentation, checkout experience, or a specific policy section by name. The policy violation guide explains how to read suspension notifications and identify the exact cause.
Google explicitly prohibits the following from Shopping ads, regardless of how they are packaged or how compliant the rest of your store is:
If your store sells exclusively these types of products, Google Shopping ads are not an available channel for you. Google Search ads and Google Display ads accept digital content with different policy frameworks, but Shopping ads do not.
These digital product categories can run on Google Shopping when structured correctly:
Software and license-key products frequently have multiple tiers (1-year license at $49, 2-year at $79, lifetime at $129). If your feed sends $49 but the product page defaults to the $79 tier, the price a Shopping ad visitor sees at checkout does not match the ad. Each license tier needs its own product entry in the feed with a price that matches exactly what that specific tier costs at checkout.
Google's checkout experience policy requires a visible delivery method for every product. For digital products, your policy page must explicitly state how the product is delivered (email, download link, in-account access), when delivery happens (immediately after purchase, within 24 hours), and what the return or refund policy is for a non-tangible item. A missing or vague digital delivery policy is a common misrepresentation flag.
A store that sells both eligible software licenses and ineligible ebook downloads, with all products in the same Shopping feed, can get the entire account suspended even if the software products are fully compliant. Google's policy applies at the account level for some violation types. Remove all ineligible products from your feed and request a review once only eligible products remain.
If your policy page says "no refunds on digital products" but your Shopify or WooCommerce checkout does not clearly display this restriction at the point of purchase, that is a misrepresentation signal. The no-refund policy for digital goods is permissible, but it must be visible at checkout, not just on a policy page the user may not have read. Add the refund restriction to the cart and checkout pages as well.
The free GMCSuspension audit checks for eligibility issues, pricing mismatches, and delivery policy gaps that hit digital product stores. No signup required.
Run Free AuditIf any ineligible digital products are in your Shopping feed, remove them first. Even one ineligible product in the feed can sustain a suspension across the whole account. Use the excluded_destination attribute to exclude specific products, or create a separate feed file that contains only your eligible products.
Add a dedicated digital delivery section to your shipping policy page: "Digital products are delivered via email to the address you provide at checkout, typically within 5 minutes of payment confirmation. If you do not receive your download link or license key within 1 hour, contact us at [email]." This gives Google's policy crawler a complete, verifiable delivery statement for digital goods.
For each license tier or subscription period you sell, create a separate product entry in your feed with a unique ID and a price that matches exactly what that tier costs at checkout with no additional steps. Test by clicking through from the shopping preview and verifying the price shown in your feed matches the price shown for that specific product at the add-to-cart stage.
Your appeal text should list every change: "Removed 14 ebook products from the Shopping feed. Updated digital delivery policy to include email delivery timeline and support contact. Created separate feed entries for each software license tier with matching prices." The suspension checklist covers all required pre-appeal verification steps.
If your first appeal was denied, the reinstatement denied guide explains the next steps.
Some are and some are not. Software licenses, digital gift cards, and certain app subscriptions are allowed. Ebooks, online courses, digital music files, and video downloads are prohibited from Shopping ads. If your product falls in the prohibited category, no compliance fix resolves it because eligibility is the issue, not a policy violation.
Check the suspension email. Eligibility-based suspensions reference "unsupported product type" or "ineligible products." Policy violations reference misrepresentation, checkout experience, or a named policy section. If eligibility-based, appealing without removing the ineligible products will not work.
Software license suspensions typically come from: the price in the feed not matching the price at checkout for the specific license tier, missing or vague delivery policy for how the license key is delivered, or an ineligible product mixed into the same feed. Fix the product page to include complete license terms, coverage period, and matching checkout price, then verify the feed-to-checkout price flow.
No. Online courses are not eligible for Google Shopping ads. They can be advertised through Google Search ads and Google Display ads with appropriate landing pages. If your account was suspended because of online courses in a Shopping feed, remove those products from the feed and appeal on that basis.