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1. "Whole food plant based diet" dropped out of the top 100. Your /plant-based-diet page is 380 words. Competitors in the top 5 average 2,100 words. Add a beginner guide section, a 7-day meal plan table, and an FAQ block targeting common questions.

2. "Best vegan cheese recipe" fell 5 spots to #22. Three competitors published comparison roundups this month. Expand the post with at least 4 more recipe variations, a side-by-side comparison table, and a "which is best for melting" section — that exact phrase has 2,400 monthly searches.

3. "Plant based meal prep" slipped to #12. The post has no internal links from your 6 most-visited recipe pages. Add a "meal prep tip" callout box with a link on each of those pages. Internal link equity alone should push it back into the top 5.

4. "Best vegan cookbooks 2025" jumped 11 spots to #26 — momentum without any changes on your end. Update the post with 4 books published in 2025, add a "our pick" badge to the top recommendation, and include Amazon affiliate links. This should clear the top 10 within 2 weeks.

🔧 Technical fixes

5. No breadcrumb schema on any recipe page. Google uses it to show category paths in search results. Competitors with it get an extra line of text in their result snippet — more visible, more clicks. Add Article + BreadcrumbList schema to every recipe post.

6. 14 recipe posts are missing meta descriptions. Google is generating them automatically from body text, which is pulling in ingredient lists instead of compelling summaries. Write a 140-character description for each that includes the target keyword in the first 60 characters.

7. Your Open Graph image is the same 1.8 MB file across all 340 pages. Compress it to under 120 KB and set unique OG images per post. Pinterest and Facebook previews will load faster and look more professional when shared.

⚡ Speed

8. TBT is 340ms. The source is a 380 KB JavaScript bundle that loads synchronously on every page. Move it to a defer attribute. This alone should drop TBT to under 150ms and push your PageSpeed from 83 to 91+.

📈 Quick wins this week

9. Add the phrase "easy vegan dinner recipes" to the H2 of your /dinner page. You rank #6 for it with no H2 targeting it directly. That one change should move you to #3 within days.

10. Your "vegan smoothie bowl recipe" post jumped 8 spots this week to #19. It has no internal links pointing to it. Add a link from your homepage "Popular this week" section. That boost in internal authority should push it into the top 10.